BOSTON – May 28, 2025 – Plymouth Rock Home Assurance Corporation today announced that Colleen Finn has been appointed as Chief Marketing Officer, effective immediately. In this role, Finn will be responsible for the marketing and distribution strategy for Plymouth Rock’s Home company across all six states in which it does business.
“Colleen has embraced rapid invention and disciplined execution of Plymouth Rock’s innovative approach to home insurance,” said Bill Martin, President and CEO, Plymouth Rock Home Assurance Corporation. “It is a rare and highly sought after honor to be made an officer at Plymouth Rock but rarely is there so obvious a fit for the role as Colleen. We look forward to seeing how she will apply her highly motivated creativity to our marketing team.”
As CMO, Finn brings over a decade of property and casualty insurance expertise to lead all aspects of marketing for Plymouth Rock’s Home Insurance Group. She will be responsible for building and executing growth strategies to help Plymouth Rock continue to build on its success as a leading provider of property insurance across the Northeast. Finn’s responsibilities include distribution through direct-to-consumer and strategic partnership channels, as well as through the independent agency channel in partnership with Plymouth Rock’s Independent Agency Group.
“The insurance industry landscape continues to change and evolve, which presents unique opportunities for growth, said Finn. “Plymouth Rock has a 40-year history of finding innovative ways to deliver the kinds of products and services that our customers and agency partners are looking for. I’m excited for the opportunity our marketing team has to build on Plymouth Rock’s forward-thinking approach to home insurance.”
Prior to her appointment as CMO, Finn served as Managing Director of Product Management at Plymouth Rock Home Assurance Corporation, where she led a dedicated team focused on profitable growth for the various home insurance products. Before joining Plymouth Rock, Finn spent nine years at Liberty Mutual where she led distribution analytics and product management teams, and was instrumental in driving strategic initiatives, leveraging analytics, and achieving measurable results.
Finn did her undergraduate work at Keene State College in New Hampshire. She currently lives in Stratham, New Hampshire with her husband and three children.
